Amit Motwani
Founder & Principal Consultant
17 years.
Every format.
Ground truth.
I have spent 15 years at the intersection of finance, physical retail and e-commerce — and I have learned more from what went wrong than what went right.
My career began in financial analytics — Impetus Technologies, HCL Technologies, and Deutsche Bank's operations in India. I understood numbers, processes, and global financial structures well. But in 2009, I made a deliberate choice to step away from corporate life and build something of my own.
Over the next decade and a half, I built Feather Touch — a multi-store retail operation in Bengaluru — from a single outlet to six stores and a restaurant. I operated exclusive brand outlets of Jockey and Zivame, managing full P&L, vendor relationships, inventory, teams, and customer experience across every growth phase of Indian retail.
Between 2012 and 2017, I also built and operated a full e-commerce portal for innerwear and loungewear — running it for five years before making a deliberate decision to exit when the unit economics no longer justified continued capital deployment.
Not everything worked. A store and restaurant failed in 2018. COVID forced further consolidation. But the Jockey EBO survived, recovered losses, and taught me what disciplined, brand-aligned retail actually looks like.
That lived experience — of building, failing, restructuring, and recovering — is precisely what most market entry reports cannot give you. We provide ground reality with data, so your capital decisions are informed — not assumed.